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What we do Who we are

Birds Eyeview Marketing Services is a Marketing Consultancy that was established in August 2008. It focuses on:

  • Marketing Strategy Consulting:
    We advise across areas such as Consumer Understanding, Brand Positioning, Brand Communication & Activation, Innovation.

  • Marketing Training:
    We provide training and mentorship across all key Marketing Competencies.

  • Short-term Marketing Resource:
    We provide short-term marketing resource for Marketing Managers and Marketing Directors.

  • Public Speaking:
    Flying the flag for the Marketing Profession.

  • Pro-bono:
    Guest lecturing and mentoring.

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Birds Eyeview is run by Alistair Mokoena. Alistair’s illustrious marketing career has seen him run some of the biggest market leading brands in South Africa.

He has worked for large Blue Chip companies such as Unilever, Tiger brands, Nestle, SABMiller and Cadbury in product categories ranging from Deodorants, Face Care, Detergents, Baby Food, Dairy, Pasta, Rice, Beer to Confectionary.

Through running Birds Eyeview Alistair has been exposed to Football, Fashion, Tourism, Financial Services, FMCG, Telecomms and Healthcare.







How we do it
We as Marketers often lament the shortage of good, world class marketers in South Africa. Armed with experience from some of the leading FMCG companies in the world I felt the need to start a boutique consultancy that focuses on helping marketers and brands achieve their full potential.